My analysis of Cosmo Bride magazine.
Publication: Cosmopolitan Bride
How Often Does It Come Out: Three times a year (February, May, October)
Distribution: National
How Often Does It Come Out: Three times a year (February, May, October)
Distribution: National
Contributors vs Staff Writers:
There is a band of staff writers, with some contributors as well.
There is a band of staff writers, with some contributors as well.
Target Audience:
Age: 20-30 (at the younger end of the bridal spectrum)
Gender: Female
Interests: Weddings, receptions and honeymoons
Age: 20-30 (at the younger end of the bridal spectrum)
Gender: Female
Interests: Weddings, receptions and honeymoons
Topics and Themes:
Etiquette, saving money, glamorous honeymoons, modern weddings, hen's nights, fashion, music ideas, celebrity weddings, wedding themes (eg beach, garden party etc), beauty, dealing with stress, real weddings, planning guides.
Etiquette, saving money, glamorous honeymoons, modern weddings, hen's nights, fashion, music ideas, celebrity weddings, wedding themes (eg beach, garden party etc), beauty, dealing with stress, real weddings, planning guides.
Length of Features:
Mostly 1,000 words. Occasionally 1,500 or up to 2,000.
Mostly 1,000 words. Occasionally 1,500 or up to 2,000.
Tone and Style of Writing:
Similar to Cosmo -- friendly and conversational. Lists, case studies and break-out boxes are heavily favoured. Statistics and reports are kept to a minimum, but wedding suppliers and relationship experts are sometimes quoted.
Similar to Cosmo -- friendly and conversational. Lists, case studies and break-out boxes are heavily favoured. Statistics and reports are kept to a minimum, but wedding suppliers and relationship experts are sometimes quoted.
About How Many Features:
Sixteen features in the February 2010 edition, with a mix of staff writers, contributors and reader confessions.
Sixteen features in the February 2010 edition, with a mix of staff writers, contributors and reader confessions.
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