Magazine Guide #4: Cosmopolitan

Publication: Cosmo
How Often Does It Come Out: Monthly
Distribution: National
Contributors vs Staff Writers:
A healthy mix.
Target Audience:
Age: 16-25
Gender: Female
Interests: Sex, relationships, fashion, celebrities, beauty, careers, health.
Topics and Themes:
Improving your sex life and relationship, sexual health information, understanding men (eg "What Goes Through the Mind of a Serial Cheater?" and "Where Do You Stand On His Relationship Timeline?"), lifestyles of the rich and famous (eg models, Australian celebrities who've moved to the States, movie stars), road-testing fun activities ("Living by the Stars for 5 Days"), making decisions about where you want your life to head.
Length of Features:
1200-1500 words.
Tone and Style of Writing:
Friendly, informal language is used. Cosmo frequently features lists and breakout boxes, or breaks up articles with headings, so there aren't huge blocks of text. It also loves a good case study and quotes from experts such as psychologists.
About How Many Features:
20+, although I was reading a bumper issue.


  1. Cosmo seems to regurgitate the same old articles and issues time and time again but I suppose when you've been going for 30+ years that's inevitable sometimes?

  2. I agree with Lucy, at one point I stooped reading Cosmo, but then i cam back to read it, it is very refreshing and it takes you out of all the stress from work, sometimes we all need a little bit of insanity.


  3. I'm not a fan of regurgitated articles on men and relationships, which are on constant loop in many mags. It feels like they prey on women's insecurities (Does he love me? Will he leave me?). The road-testing articles can be fun and innovative though.



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