Magazine Guide #5: Cleo

Publication: Cleo
How Often Does It Come Out: Monthly
Distribution: National
Contributors vs Staff Writers:
There is a team of regular writers, but a couple of freelancer opportunities.
Target Audience:
Age: I'd say 16-25, although it's 18-35 in The Australian Writer's Marketplace.
Gender: Female
Interests: Women's issues such as health, beauty, relationships, lifestyle and fashion.
Topics and Themes:
I think Cleo is endeavouring to avoid publishing cliched relationship articles. It appears much more concerned with helping readers become upwardly mobile, cultured, cool, well-adjusted chicks ("Do-ahead Dishes" for a dinner party, "Future Cool. Trends Waiting to Happen", "Pretty in Ink" about illustrators and "Behind the Lens" about photographers, "Lady Love: What You Can Learn From Your Girl Crush").
Length of Features:
Usually 800-1500 words.
Tone and Style of Writing:
Case studies, intros, breakout boxes and lists are the order of the day. Experts quoted include authors of relevant books and (apparently essential in women's magazines) psychologists.
About How Many Features:
Around twelve.

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