Magazine Guide #9: Vogue

Publication: Vogue (Australia)
How Often Does It Come Out: Monthly
Distribution: National
Contributors vs Staff Writers:
Don't get your hopes up too high -- although there is a fairly even split between staff writers and freelancers, The Australian Writer's Marketplace entry for the mag warns they are interested in hearing from "experienced writers with a strong publication record". Balls.
Target Audience:
Age: Around 20-50.
Gender: Female
Interests: Luxury fashion and beauty, with a smattering of travel, lifestyle, health, relationships and culture.
Topics and Themes:
Profiles on and interviews with resurgent and new designers and brands are heavily represented. There is also analysis of romance, divorce and whether to age gracefully or fight nature in this issue. "Help Me Help You" is an article on mentoring, using the Zimmermann sisters' mentoring relationship with the design team behind Romance Was Born as a prime example. Articles on perfume, fake tanning and female balding round out the selection.
Length of Features:
Usually 1,000 - 2,500 words.
Tone and Style of Writing:
Short, plain-Jane titles are the way to go. Articles tend to feature plain text without subtitles to break it up, with break-out boxes used sparingly. Interviews are occasionally Q&A-style. The language is serious, but readable, and at times semi-academic in tone. Experts such as English professors, cultural analysts, CEOs of companies, medical practitioners and presidents of nation-wide organisations are quoted. Vogue is not afraid to cover well-trodden magazine fodder (eg romance), but take it to some depth and analyse it in terms of contemporary culture.
About How Many Features:


  1. That's kind of a bummer that they aren't leaving much room for new writers. How else will people get good publication records if they can't get published in the first place. I'm not a magazine type of writer, but even I can see how that would be tough.

    Thanks for your insight and analysis.

    AubrieAnne @

  2. I know, it's such a catch 22. I'm pretty much trying the scatter gun approach -- apply to a broad range of magazines and hopefully some will say yes!




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