Publication: Weight Watchers
How Often Does It Come Out: Monthly
Distribution: National
How Often Does It Come Out: Monthly
Distribution: National
Contributors vs Staff Writers:
There are four experts, in the areas of fitness, nutrition, food and men's health. Although they aren't listed as staff on the masthead, a couple of writers have two articles published in this issue, suggesting the magazine has a stable of preferred freelancers. Overall, signs are promising though.
There are four experts, in the areas of fitness, nutrition, food and men's health. Although they aren't listed as staff on the masthead, a couple of writers have two articles published in this issue, suggesting the magazine has a stable of preferred freelancers. Overall, signs are promising though.
Target Audience:
Age: 18+
Gender: Female
Interests: Weight loss, beauty, health, nutrition, beauty, fitness, psychology.
Age: 18+
Gender: Female
Interests: Weight loss, beauty, health, nutrition, beauty, fitness, psychology.
Topics and Themes:
Miraculous weight loss stories with the aid of Weight Watchers are obviously a focus. Articles "Think Yourself Slim," "The Simple 7-day Confidence Plan," "10 Reasons to Trim Down With Weights" and "Love After Weight Loss" are representative.
Miraculous weight loss stories with the aid of Weight Watchers are obviously a focus. Articles "Think Yourself Slim," "The Simple 7-day Confidence Plan," "10 Reasons to Trim Down With Weights" and "Love After Weight Loss" are representative.
Length of Features:
Usually 500-1,500 words.
Usually 500-1,500 words.
Tone and Style of Writing:
Lists and time limits are popular, eg "10 Reasons to...", "The 7-day Plan to..." and "10 minutes to...". Articles tend to promise readers a benefit. Other devices include breakout boxes, a food diary, case studies, sub-headings, and FAQs. The tone is positive and encourages readers to set and achieve goals.
Lists and time limits are popular, eg "10 Reasons to...", "The 7-day Plan to..." and "10 minutes to...". Articles tend to promise readers a benefit. Other devices include breakout boxes, a food diary, case studies, sub-headings, and FAQs. The tone is positive and encourages readers to set and achieve goals.
About How Many Features:
Eleven.
Eleven.
I ♥ Weight Watchers -- they have awesome recipes too!
ReplyDeleteI'm really into their snack foods, despite the fact I generally avoid diet foods like the plague. Their microwave meals, little pizzas and desserts are great!
ReplyDelete