Magazine Guide #3: Dolly

Publication: Dolly
How Often Does It Come Out: Monthly
Distribution: National
Contributors vs Staff Writers:
It's not looking terribly hopeful. I'm not seeing bylines telling me what's created by staff writers, but The Australian Writer's Marketplace listing says Dolly rarely accepts freelance submissions.
Target Audience:
Age: 8 - 15 years (according to TAWM)
Gender: Female
Interests: Celebrities, beauty, fashion, relationships, careers and health.
Topics and Themes:
Female role models, maintaining happy relationships, issues effecting teenage girls (eg bullying, puberty, body image, and feeling accepted).
Length of Features:
About 800-1200 words.
Tone and Style of Writing:
The tone is actually very matter-of-fact and less conversational than I'd expected. The focus is on letting real-life people speak for themselves (hellooooooooooo profiles), rather than flashy writing. Case studies, short lists and breakout boxes (especially providing celebrity examples) are popular devices. Experts such as doctors and psychologists are quoted in appropriate stories. Statistics are kept to a minimum.
About How Many Features:
Seven or so feature length articles, plus several real-life stories, quizzes and shorter snippets.


  1. It sounds like a better than the average magazines that is more focus in the reality rather than in the flashy stories, it sounds very good, it is just what teenagers need, instead of something that idealize the celebrities.


  2. Dolly and Girlfriend have been great guides for Australian girls for years. Many moons ago when I read them, they were promoting environmental causes. At the moment, anti-bullying and accepting yourself are popular messages.



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