Magazine Guide #6: Women's Health

Publication: Australian Women's Health
How Often Does It Come Out: Monthly
Distribution: National
Contributors vs Staff Writers:
In favour of freelancers. Hoorah!
Target Audience:
Age: 25 onwards
Gender: Female
Interests: Primarily fitness, health, beauty, food and drink, sex, weight loss and wellbeing.
Topics and Themes:
Cost-friendly workouts, reducing stress, creating energy for and squeezing workouts into a busy lifestyle, how to bolster relationships and have better sex, latest fitness technology, feeling and looking good, eating to maintain health and anti-ageing.
Length of Features:
1,000-1,500 words is typical.
Tone and Style of Writing:
Authoritive, but friendly.
Experts include: dieticians, authors, wine gurus, doctors and heads of medical institutes.
Case studies: ordinary women who've taken up an interesting activity or role models, eg the head of ModelCo cosmetics or a professional cyclist.
Breakout boxes and statistics (such as studies by universities worldwide) often used.
About How Many Features:


  1. It is very nice that there are magazines focusing in maintaining ourselves in shape, and how good and bad we eat, I used to eat terrible, but I payed the price, i didn't get overweight but I started to have problems with my stomach, but once I changed my died it got much better.

    Thoughts of a Career Woman

  2. It was pretty inspiring to read -- made me wanna try new sports and do more stretching moves to keep fit.



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