Magazine Guide #19: FHM

How Often Does It Come Out: Monthly
Distribution: National
Contributors vs Staff Writers:
Full steam ahead -- plenty of page space for freelancers.
Target Audience:
Gender: Male
Interests: Fashion, sports, fitness, health, women, music, films, motoring, games and gadgets, sex, careers, food, travel... men's lifestyle generally.
Topics and Themes:
What do blokes like? Evidently, articles like the "Queen of the Hills" interview with Audrina Patridge, "Here's Why Australia Is Great," an interview with Oasis, "Six Ways to Work Smarter," "How Sex Built the Web," and "The Power and the Fury" about media powerhouse, Rupert Murdoch. My favourites are "Get Stallone's Sixpack" about imitating Rocky Balboa and "The Love God" on Richard Mercer of radio's Love Song Dedications.
Length of Features:
In "The Brief" section, 500 words, for the rest, 1,000-3,000 words.
Tone and Style of Writing:
Interviews are question-and-answer style and, unless accompanied by half-naked photos of the subject, are presented as a "Quote Unquote" page. Lists, subheadings and breakout boxes get a workout and long stand-firsts are sometimes used. The tone is intelligent and slightly cheeky. Readers want to be the men interviewed, date the women, and read articles to help them become successful, attractive and admired by both sexes.
About How Many Features:
In "The Brief" at the front: 10.
Longer articles: 15.

No comments:

Post a Comment


Related Posts Plugin for WordPress, Blogger...