Alannah Hill Challenge: Update #1


It's dangerous to stray too close to the Alannah Hill counter in David Jones. That's me above trying on a cardie this morning and falling in love with it. It took every scrap of willpower I possess to resist purchasing it, especially as it was marked down ($149.95 from $220). At least I've been inching closer to winning the Alannah Hill Challenge and earning my precious cardie...


To win the challenge, my mission is to compile an impressive freelance writing portfolio. I haven't acquired any new clips yet, but I've been working my way through the steps to success I conjured up last week.

Here's my progress to date:
  • Print out and re-read my notes from the Sydney Writers' Centre freelancing course. Did this today.
  • Write an average of one pitch email per weekday, mostly ones from my "First Magazines to Tackle" list and follow up by phone a couple of days later. Ongoing. I've pitched once per weekday on average, but haven't phoned yet because I figure editors are likely still sunbathing in the Bahamas until mid-January.
  • Scour blogs of established freelancers to find more "First Magazines to Tackle". I added Women's Health and Fitness, Wellbeing and eBaylife to my list.
  • Create a list of pitches and ideas so I can keep track of them and reuse unsuccessful pitches for other magazines. Haven't recycled any pitches yet, but I'm keeping track using a Chemplus calendar Adam's mum gave me. Daggy, but effective!
  • Keep adding to the magazine guides on Becks and the City (YenDance Australia etc -- "First Magazines to Tackle"). You may have noticed the Vogue and Yen guides materialising on the site in recent days. More to follow.
  • Notify Sydney Writers' Centre of my successes. None yet, but not too concerned... There was bound to be a time lag before the successes start (undoubtedly!) rolling in.
My pitches so far have been to Cosmo Bride, SA Motor, frankie, eBaylife, Jetstar Magazine and SA Life. Today's idea will be sent to Yen. Well, once I finish that email languishing in my drafts.


Time will tell whether my pitches will be converted to runs on the board and cardies on the Beck...

Magazine Guide #10: Yen



Publication: Yen
How Often Does It Come Out: Six issues per year
Distribution: National
Contributors vs Staff Writers:
More than a snowball's chance in hell of getting published. Good enough!
Target Audience:
Age: 18-30
Gender: Female
Interests: Art and photography, fashion, beauty, music, lifestyle and film.
Topics and Themes:
Ricki Lake, Oprah and Donahue make an appearance in an article on talk shows and being summer, there's a special on music festivals such as the Big Day Out and Future Music. I was excited to see an article by Sarah Ayoub of Wordsmith Lane fame (see my interview with her), which asks ten ordinary Australians "What It's Like To..." run into a fire, win gold, be naked on stage and do other extraordinary things. The magazine is definitely heavily into interviews, chatting with Johnny Depp's squeeze, Vanessa Paradis, as well as illustrators, designers, authors and rockers. There is also a whimsical offering on hula hooping.
Length of Features:
Up to 2,500 words, with 1,000-word features being the staple.
Tone and Style of Writing:
Less quirky, colloquial and personal than frankie, the writing is more reporter-style here, but on similarly offbeat characters and themes. There's also less of a political bent and crafty flavour. Interviews often use the question-and-answer format, while other articles frequently form makeshift lists using subheadings. Breakout boxes are sometimes used. Experts are rarely quoted and titles lean towards the clean and uncomplicated.
About How Many Features:
Fifteen.

Magazine Guide #9: Vogue



Publication: Vogue (Australia)
How Often Does It Come Out: Monthly
Distribution: National
Contributors vs Staff Writers:
Don't get your hopes up too high -- although there is a fairly even split between staff writers and freelancers, The Australian Writer's Marketplace entry for the mag warns they are interested in hearing from "experienced writers with a strong publication record". Balls.
Target Audience:
Age: Around 20-50.
Gender: Female
Interests: Luxury fashion and beauty, with a smattering of travel, lifestyle, health, relationships and culture.
Topics and Themes:
Profiles on and interviews with resurgent and new designers and brands are heavily represented. There is also analysis of romance, divorce and whether to age gracefully or fight nature in this issue. "Help Me Help You" is an article on mentoring, using the Zimmermann sisters' mentoring relationship with the design team behind Romance Was Born as a prime example. Articles on perfume, fake tanning and female balding round out the selection.
Length of Features:
Usually 1,000 - 2,500 words.
Tone and Style of Writing:
Short, plain-Jane titles are the way to go. Articles tend to feature plain text without subtitles to break it up, with break-out boxes used sparingly. Interviews are occasionally Q&A-style. The language is serious, but readable, and at times semi-academic in tone. Experts such as English professors, cultural analysts, CEOs of companies, medical practitioners and presidents of nation-wide organisations are quoted. Vogue is not afraid to cover well-trodden magazine fodder (eg romance), but take it to some depth and analyse it in terms of contemporary culture.
About How Many Features:
Fifteen.

Fabulous Fridays: 7 January 2011


In this first week of January, I've taken a fair stab at writing full-time, intermingled with a lovely little holiday with Adam. We stayed overnight at the Jacob's Creek Retreat (aka Moorooroo Park) and it was just glorious -- time to explore, drink wine, visit the famous Maggie Beer farm shop and enjoy meals from fresh local produce. Back at home, I've prepared some links for you...


  • I'm not opposed to a spot of museum-going, especially if we're dropping into these.
  • Bag a bargain at Portero Luxury. This may be just what the designer doctor ordered!
  • Yes, I'm a total ballet tragic and I hear a new movie is coming out, Black Swan. Digging the resurgence of dancer chic (as if it ever left).
  • Not only is it Gaga, it's pink. And perfect. Do want.
  • I'm temporarily morphing into a grandma to make some plum jam. Can't wait to try it!
  • So we're clear, I have desperate, immediate need of an hilarious "Bless This House" cross-stitch. No, I haven't taken to tedious traditional tapestry. Check out Regretsy for this and more Etsy items to blow your mind.
  • OMG, OMG, OMGGGGGGGGGGG!!! The Burlesque movie is HERE!
  • I've endured lawyer jokes. Will I soon qualify to be offended by these?
  • That's the sound of the girl... working on the chain... yeah yeah. Learn to crochet. It's on my bucket list.
  • Although this was hyped quite a while ago now, this guy's a legend and the book is unputdownable -- One Red Paperclip.

    So far with this writing lark, I'm not enjoying my mother's scoffs at the thought of writing professionally and insistence that I am unemployed. She even asked yesterday how Adam and I are managing financially. AFTER ONE WEEK. The debt collectors are sure to be knocking on our door any second. Totally.

    Aside from this, I am pleased with my progress and my lists of magazines to tackle. I've fired off three query emails to magazines so far, with two more in the works today. Now to entice at least one of them to say yes!

    Until next week... 

    Personal Goals 2011


    To continue my spate of sharing my 2011 goals, here's my personal ones. Notice from the first category that apparently to me, fun = travel and yes, my writing goals are incorporated here. Am fatty boomba also. 

    Fun and Relationships
    ·         Organise trip to Kingston/Naracoorte/Mount Gambier with Adam
    ·         Organise trip to NZ with Adam
    ·         Organise mega overseas trip with Adam to Paris/New York/London/anywhere awesome!
    ·         Go on a girls’ trip away... somewhere.

    Health
    ·         Lose weight so I am less than 70kg.

    Finances
    ·         Visit financial planner.
    ·         Maintain decent income while freelancing.
    Career
    ·         Get agent/publisher for book proposal.
    ·         Vastly improve magazine writing portfolio.

    Perhaps I should look into diet airplane food...

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